What are Cookies?
Cookies are small text files that are placed on your computer or mobile device when you visit a website. They are widely used to make websites work more efficiently, as well as to provide information to the owners of the site.
Cookies can be classified into two main types:
- Session cookies: These are temporary and are deleted when you close your browser.
- Persistent cookies: These remain on your device for a set period or until you delete them manually.
How We Use Cookies
We use cookies for the following purposes:
- Strictly Necessary Cookies: Required for the basic operation of our website, such as managing network traffic or ensuring security. These cannot be switched off in our systems.
- Performance and Analytics Cookies: These allow us to count visits and traffic sources so we can measure and improve the performance of our site. They help us know which pages are the most and least popular and see how visitors move around the site.
- Targeting and Advertising Cookies: These cookies may be set through our site by our advertising partners (such as the tracking pixels detailed below). They may be used by those companies to build a profile of your interests and show you relevant adverts on other sites.
The Cookies and Pixels on Our Site
The following is a list of the main third-party tracking technologies, often referred to as ‘pixels,’ that we use to enhance our marketing and site analysis.
| Technology | Purpose | Cookie Type | Data Collected |
| Google Analytics/Tag Manager | To understand how visitors use our site (traffic sources, page views, time spent) and measure service delivery. | Performance/Analytics | IP address (anonymised), usage data, page history. |
| Google Ads Tag | To deliver targeted advertisements to users who have visited our site and measure the effectiveness of our Google ad campaigns. | Targeting/Advertising | Page views, conversion actions, and demographic data for retargeting. |
| Meta Pixel | To deliver targeted advertisements to users who have visited our site and measure the effectiveness of our Facebook/Instagram ad campaigns. | Targeting/Advertising | Page views, conversion actions, and demographic data for retargeting. |
| LinkedIn Insight Tag | To enable demographic data reporting and retargeting of professional audiences on the LinkedIn platform. | Targeting/Advertising | IP address, timestamps, and professional-level demographic data. |
| Reddit Pixel | To deliver targeted advertisements to users who have visited our site and measure the effectiveness of our Reddit ad campaigns. | Targeting/Advertising | Page views, conversion actions, and demographic data for retargeting. |
How You Can Manage or Withdraw Consent
Under UK GDPR, you have the right to choose whether to accept or reject non-essential cookies.
Most modern web browsers allow you to control cookie settings. You can usually find these settings in the ‘Options’ or ‘Preferences’ menu of your browser. Be aware that restricting cookies may impact the functionality of this and many other websites you visit.
If you gave consent via our Cookie Consent Banner, you can typically revoke that consent at any time by:
Clearing the cookies from your browser history and refreshing the site, which will prompt the banner to reappear.
Changes to this Policy
We may update this policy from time to time to reflect changes to the cookies we use or for other operational, legal, or regulatory reasons. Please revisit this page regularly to stay informed about our use of cookies.
Contact Information
If you have any questions about this Cookie Policy, please contact us at:
- Email: media@emporiamarketing.co.uk
- Phone: 0333 577 5745