Finance & Fintech Marketing

Expert marketing
for the world of
finance.

From media strategy and competitor intelligence to digital advertising and global exhibitions, we help finance and fintech brands reach the audiences that matter—with clarity, credibility and commercial purpose.

Finance and fintech conference event
End-to-end expertise Strategy • Media • Events

Selected Clients

Finance moves quickly.
Your marketing partner
should too.

Finance audiences demand relevance, trust and precision. Emporia combines sector understanding with independent media expertise to turn complex briefs into clear, effective campaigns.

From established financial institutions to ambitious fintech challengers, we bring strategy, buying, digital activity and event delivery together through one responsive team.

01

Independent

Media recommendations shaped around your objectives, audience and opportunity—not a preferred supplier.

02

Full-service

Strategy, planning, buying, digital advertising, creative coordination and reporting managed together.

03

Global

Campaign planning and delivery across markets, specialist media environments and major international events.

Complex markets.
Clear strategies.

We simplify the route from audience insight to campaign delivery, bringing strategy, media buying, creative coordination and reporting together.

Explore our services

One partner.
Every channel.

A connected service built around your audience, market and commercial objectives from first insight to final report.

01

Media Planning

We turn audience, market and business insight into a clear channel strategy. Every recommendation is built around how your customers make decisions and what the campaign needs to achieve.

Audience research Channel strategy Budget planning
02

Media Buying

Independent buying across digital, Out of Home, print, specialist finance titles and event media with transparent costs and placements selected around your objectives.

Supplier negotiation Premium inventory Campaign management
03

Competitor Intelligence

Understand how competitors show up, where they invest and which messages dominate the category. We identify the gaps and opportunities your brand can own.

Spend visibility Messaging analysis Opportunity mapping
04

Digital Advertising

Search, paid social, display and programmatic campaigns built to reach decision-makers, create demand and support measurable growth.

Paid search Paid social Display & programmatic

Need a joined-up media strategy?

We can manage the complete campaign or strengthen your existing in-house marketing team.

Let’s talk

Know the market.
Find your advantage.

Strong campaigns start with a clear view of the category. Our competitor analysis helps finance and fintech teams understand the media landscape, challenge assumptions and make better investment decisions.

Competitor Intelligence

01

Media Activity

Understand where competitors are visible and which channels they prioritise.

02

Market Messaging

See how competing brands position their products, services and expertise.

03

Share of Voice

Identify the brands and campaign themes attracting the greatest visibility.

04

White-Space Opportunities

Find underused audiences, channels and territories where your brand can stand apart.

01

Map the category

Review competitor media activity, visibility, campaign patterns and category messaging.

02

Find the gaps

Identify underused channels, audiences and creative territories your brand can credibly own.

03

Turn insight into action

Translate the findings into channel priorities, investment decisions and campaign direction.

Built for established institutions
and ambitious new entrants.

01

Banks & Lenders

Build trust, awareness and consideration across complex customer journeys.

02

Payments

Reach merchants, partners, enterprise buyers and consumer audiences.

03

Fintech Platforms

Create demand and differentiation in fast-moving, competitive categories.

04

Investment & Markets

Connect specialist propositions with influential financial decision-makers.

05

Technology Providers

Position complex technology, infrastructure and solutions with clarity.

06

Professional Services

Strengthen authority, communicate expertise and generate new opportunity.

International business conference and exhibition

Sibos • Money20/20

From stand
to standout.

Make more of
every event.

For brands exhibiting at leading finance and fintech events, we manage the campaign around the stand—helping you secure the right presence, attract the right audience and extend value beyond the event itself.

From stand planning and event-media buying to pre-event advertising and post-event reporting, Emporia brings every moving part together through one accountable team.

01

Space & Stand Planning

Support with exhibition space, stand requirements, planning and supplier coordination.

02

Sponsorship & Media Buying

Evaluate event packages and secure media placements that add meaningful visibility.

03

Pre-Event Campaigns

Build anticipation, raise awareness and drive meetings through targeted digital activity.

04

Creative & Activation

Coordinate campaign creative, production requirements and on-site brand experiences.

05

Live Delivery

Keep suppliers, media bookings and campaign details moving throughout the event.

06

Reporting & Follow-Up

Bring campaign activity and results together with clear post-event learning and recommendations.

Exhibiting at Sibos or Money20/20?

Bring media, stand planning and campaign delivery together with one experienced team.

Plan your event

Ready to move your
brand forward?

Whether you need a smarter media plan, stronger competitor insight or end-to-end support for your next exhibition, tell us what you are working towards and we will help shape the right approach.

01

Finance and fintech media expertise

02

Independent planning and buying

03

Campaign and exhibition support

Tell us about your project

Let’s build the plan.

Share a few details and our team will come back to you.

OOH - PPC